SAVIO S. CHAN
BOOK LAUNCH
China's Super Consumers
What 1 Billion Customers Want and How to Sell it to Them
“From Chairman Mao to Chairman Ma of Alibaba, China’s Super Consumers usher in an era of consumer revolution. They are not emerging, they have already emerged. They will change the world.”
- SAVIO CHAN
SAVIO S. CHAN
ABOUT THE AUTHOR
SAVIO S. CHAN
Savio S. Chan is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organization designs and implements their China consumers’ strategies. He spent two decades as a consultant on market entry, cross-border M&A and joint ventures partnership innovation with some of the largest and well-known global luxury and consumer brands, Fortune 500 and Chinese large State-Own and private companies.
He is frequently featured in interviews and articles in the New York Times, Forbes, Chief Executive Magazine and China Daily News. Savio serves as a member of National Committee on US-China Relations and advises many ultra-high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference and Wharton China Business Forum.
RECENT PROJECTS
MANHATTAN MAGAZINE | TOURNEAU
SAVIO RECEIVED THE
50 AROUND 50 AWARD
FROM BUSINESSNEWS IN 2012
SAVIO S. CHAN
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SAVIO S. CHAN
SAVIO S. CHAN
SUMMARY
CHINA'S SUPER CONSUMERS
What 1 Billion Customers Want and How to Sell it to Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and, most importantly, why they buy.
The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
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